//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Cross cultural & strategic management"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Montoya, Detra Y."
~subject:"Markenimage"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethnic identification among Am...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Cultural identity
2
Ethnic group
2
Ethnische Gruppe
2
Kulturelle Identität
2
Austauschtheorie
1
Brand extension
1
Brand extensions
1
Brand image
1
Brand management
1
Consumer behaviour
1
Customer service
1
Ethnic consumers
1
Ethnic crossovers
1
Hispanic consumers
1
Hispanics
1
Hispano-Amerikaner
1
Konsumentenverhalten
1
Kundenservice
1
Markenführung
1
Markentransfer
1
Salespeople
1
Social exchange theory
1
Target group
1
USA
1
United States
1
Verkaufspersonal
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Montoya, Detra Y.
Kastanakis, Minas
2
Rhode, Ann Kristin
2
Voyer, Benjamin G.
2
Adkins, Natalie Ross
1
Aguirre-Rodriguez, Alexandra
1
Broderick, Amanda J.
1
Bóveda-Lambie, Adriana
1
Chang, Hua
1
Choi, Yung Kyun
1
Demangeot, Catherine
1
El Banna, Alia
1
Fastoso, Fernando
1
Faurholt Csaba, Fabian
1
Ferguson, Nakeisha S.
1
Fukukawa, Kyoko
1
Gentina, Elodie
1
Godey, Bruno
1
Gonzalez-Jimenez, Hector
1
He, Jianxu
1
Hennigs, Nadine
1
Hong, JungHwa
1
Kipnis, Eva
1
Klarmann, Christiane
1
Lacey, Heather P.
1
Lee, Eun Jung
1
Li, Wenjing
1
Lowrey, Tina M.
1
Ma, Jieqiong
1
Meng, Yan
1
Murphy, Steven A.
1
Papadopoulos, Nicolas G.
1
Rod, Michel
1
Rojas-Méndez, José I.
1
Shrum, L. J.
1
Sinning, Carolina
1
Song, Lei
1
Strehlau, Suzane
1
Swoboda, Bernhard
1
Tan, Kang
1
more ...
less ...
Published in...
All
Cross cultural & strategic management
Journal of business research : JBR
Psychology & marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring ethnic consumer response to crossover brand extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->