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~isPartOf:"Cross-cultural and critical perspectives on brands"
~isPartOf:"Transition studies review"
~person:"Eckhardt, Giana M."
~type_genre:"Fallstudie"
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Cross-cultural and critical perspectives on brands
Transition studies review
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
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Houston, Michael J.
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2009
Persistent link: https://www.econbiz.de/10003785273
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