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~isPartOf:"Cross-cultural and critical perspectives on brands"
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Cross-cultural and critical perspectives on brands
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of macromarketing : examining the interactions among markets, marketing, and society
22
Research in consumer behavior
21
Journal of business research : JBR
16
Journal of Consumer Research
13
Legends in consumer behavior
12
Journal of marketing theory and practice
11
AMS review : official publication of the Academy of Marketing Science
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Marketing theory
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Journal of advertising : official publication of the American Academy of Advertising
9
Journal of marketing management : MM
9
Journal of Business Research
6
Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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Qualitative market research : an international journal
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The Routledge companion to identity and consumption
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Emerald insight
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Journal of Islamic marketing : JIMA
4
Journal of international consumer marketing
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Journal of marketing
4
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Psychology & marketing
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Consumer culture theory
3
Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary journal
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Marketing letters : a journal of research in marketing
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Routledge companions in business, management and accounting
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The service industries journal
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Always learning
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Edward Elgar E-Book Archive
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European Journal of Marketing
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International Marketing Review
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International journal of nonprofit and voluntary sector marketing
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Journal of Consumer Behaviour
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Journal of Indian business research
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Consumer ethics across cultures
Belk, Russell W.
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Devinney, Timothy Michael
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Eckhardt, Giana
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2009
Persistent link: https://www.econbiz.de/10003785639
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Packaging as a vehicle for mythologizing the brand
Kniazeva, Maria
;
Belk, Russell W.
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2009
Persistent link: https://www.econbiz.de/10003785647
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