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El sistema sanitario público, sus servicios y sus responsables: creación y pilotaje de su imagen
Ortigueira Bouzada, Manuel; Ortigueira Sánchez, Manuel - In: Cuadernos de Gestión (2011)
[ES] Actualmente, el sistema sanitario público en España se encuentra en una etapa de modernización, marcadamente orientada hacia los destinatarios de sus servicios, es decir, el conjunto de los ciudadanos. Entre el amplio conjunto de acciones que se están implementando, destaca la...
Persistent link: https://www.econbiz.de/10011277739
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The public health system, its services and those responsible for: establishing and piloting his image.
Bouzada, Manuel Ortigueira; Sánchez, Manuel Ortigueira - In: Cuadernos de Gestión 1 (2001) 1, pp. 67-103
management, or the application of total quality methods. In this sense, our aim is to analyze the image politics that are … system image is essential in order to materialize a more fluid exchange of health services. …
Persistent link: https://www.econbiz.de/10008505713
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Business identity, image and reputation: The integration of theoretical perspectives .
Pérez, Andrea; Ignacio Rodríguez del Bosque - In: Cuadernos de Gestión 14 (2014) 01, pp. 97-126
The corporate marketing perspective is a new paradigm which identifies the management of the business identity, image … latest marketing trends. Nonetheless, the proliferation of diverse approaches to the study of the identity, image and … proposed to better understand the concepts and dimensions of the business identity, image and reputation. The theoretical …
Persistent link: https://www.econbiz.de/10011099284