Gutiérrez, Sonia San Martín; Cámara, Rafael Fabricio … - In: Cuadernos de Gestión 11 (2011) 01, pp. 75-93
Each tourist destination has a brand the consumer can choose at the moment of travelling. This work analyzes, through a causal model empirically tested for the case of Mundo Maya-México, the paper that reputation, emotions and trust play in the consumer's intention to go to a tourist...