Molina, M. Azucena Vicente; Serrano, Lucía Mediano - In: Cuadernos de Gestión 2 (2002) 1, pp. 11-32
The increasing ecological concern and the need to attend to the new ecological demand, oblige enterprises to develop analysis tools in order to know better to the ecological consumer. The market segmentation is a valid tool to find differences among ecological consumers, and it allows the...