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This article considers the customer’s trust and commitment variables in attaining the much desired brand loyalty. In … this sense, the present study proposed to validate a theoric model composed of three pillars - trust, commitment and brand … loyalty, which would be useful for companies with a focus on brand equity. This study was one of the first in the Brazilian …
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The purpose of this article is to determine the factors involved in the entrepreneurship of Colombian young people and to estimate the impact that these determinants have on the probability that a young person decides to be an entrepreneur. For the above, a probabilistic logistic model fed with...
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