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~isPartOf:"Cuadernos de economía y dirección de la empresa : CEDE"
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Cuadernos de economía y dirección de la empresa : CEDE
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Elección de canal de compra y estrategia multicanal : internet vs. tradicional ; aplicación a la compra en una cadena de supermercados
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Cuadernos de economía y dirección de la empresa : CEDE
16
(
2013
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009784877
Saved in:
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Elección de canal de compra y estrategia multicanal : internet vs. tradicional ; aplicación a la compra en una cadena de supermercados
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Cuadernos de economía y dirección de la empresa : CEDE
16
(
2013
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10010184518
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