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~isPartOf:"Customer Relationship Management : the ultimate guide to efficient use of CRM"
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CRM definitions - defining customer relationship marketing and management
Shaw, Robert
- In:
Customer Relationship Management : the ultimate guide …
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(pp. 23-27)
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2001
Persistent link: https://www.econbiz.de/10003521802
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CRM measurement: measure up ... or shut up!
Shaw, Robert
- In:
Customer Relationship Management : the ultimate guide …
,
(pp. 269-275)
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2001
Persistent link: https://www.econbiz.de/10003521978
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