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~isPartOf:"Customer retention in the automotive industry : quality, satisfaction and loyalty"
~person:"Herrmann, Andreas"
~person:"Meffert, Heribert"
~person:"Zanger, Cornelia"
~subject:"Automotive market"
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Customer retention in the automotive industry : quality, satisfaction and loyalty
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
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Gabler Edition Wissenschaft
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Wirtschaftswissenschaftliches Diskussionspapier / Technische Universität Chemnitz-Zwickau, Fakultät für Wirtschaftswissenschaften : WWDP
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From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
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Customer retention in the automotive industry : …
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(pp. 93-115)
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1997
Persistent link: https://www.econbiz.de/10001299164
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