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~isPartOf:"Cutting edge international research"
~person:"Diehl, Sandra"
~person:"Gierl, Heribert"
~subject:"Pharmaceuticals"
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International journal of advertising : the quarterly review of marketing communications
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
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