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~isPartOf:"Cutting edge international research"
~person:"Gierl, Heribert"
~person:"Wansink, Brian"
~subject:"Advertising effects"
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Advertising effects
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Cutting edge international research
Marketing : ZFP ; journal of research and management
10
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Applied economics
1
Asia Pacific journal of marketing and logistics
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Der Markt : international journal of marketing
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
International journal of marketing : IJM ; formerly Der Markt
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Jahrbuch der Absatz- und Verbrauchsforschung
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Marketing letters : a journal of research in marketing
1
Psychology & marketing
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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Tourismus-Journal : Zeitschrift für tourismuswissenschaftliche Forschung und Praxis
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
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