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~isPartOf:"Cutting edge international research"
~person:"Nayga, Rodolfo M."
~person:"Pelsmacker, Patrick de"
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Food policy : economics planning and politics of food and agriculture
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European review of agricultural economics : ERAE
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
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European review of agricultural economics
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
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Analyzing the cultural diversity of consumers in the global marketplace
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Brand
placements in movies : the impact of modality, prominence and plot connection on attitude and behavioral intention
Purnawirawan, Nathalia
;
Wouters, Marijke
;
Pelsmacker, …
- In:
Cutting edge international research
,
(pp. 347-361)
.
2010
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