Showing 1 - 10 of 23
reciprocity and guilt appear to be the major drivers for generous voluntary payments. Being inclined to follow social norms is a … industry ; reciprocity ; guilt ; social norms ; altruism ; fairness ; social-image concerns ; survey …
Persistent link: https://www.econbiz.de/10008747635
In the market where inattentive buyers can fail to notice some feasible choices, the key role of marketing is to make buyers aware of products. However, the effective marketing strategy is often subtle since marketing tactics can make buyers cautious. This paper provides a framework to analyze...
Persistent link: https://www.econbiz.de/10009516790
experimental literature we find evidence that tipping is motivated by reciprocity, but also by reputation concerns among frequent … imitator types. -- social preferences ; reciprocity ; moral hazard ; reputation ; Internet ; psychological game theory …
Persistent link: https://www.econbiz.de/10003833189
Persistent link: https://www.econbiz.de/10001487103
Consumer switching costs cause the market demand of consumers who already bought a supplier's product to be less elastic while they simultaneously increase competition for new consumers. I study the effect of this twofold pricing incentive on firms' price setting behavior in a 2x2 factorial...
Persistent link: https://www.econbiz.de/10011892961
This paper empirically analyzes the determinants of demand in the German automobile industry. Our primary goal is to refine the existing literature on that topic by exploring the impact of uniqueness seeking behaviour of individuals on the demand schedule. Using a dataset on the segment of...
Persistent link: https://www.econbiz.de/10003857726
This paper studies the relationship between transparency on the consumer side and productivity of firms. We show that more transparent markets are characterized by higher average productivity as firms with low productivity abstain from entering these markets. -- Market Transparency ; Firm...
Persistent link: https://www.econbiz.de/10009380266
It is increasingly observable that competitors in different industries share customer data, which can be used for targeted pricing. We propose a modified Hotelling model with two-dimensional consumer heterogeneity to analyze the incentives for such sharing and its ensuing welfare effects. We...
Persistent link: https://www.econbiz.de/10009558236
We analyze how consumer myopia influences investment incentives into a technology that enables firms to track consumers' purchases and make targeted offers based on their preferences. In a two-period Hotelling setup firms may invest in customer-tracking technology. If a firm acquires the...
Persistent link: https://www.econbiz.de/10010246774
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781