Riccaboni, Massimo; Romiti, Anna; Giudicati, Gianna - Dipartimento di Informatica e Studi Aziendali, … - 2011
Experience and socialization are key factors in determining customer commitment and renewal decisions in the service sector. To analyse the combined effect of experience and socialization, in this paper we introduce the concept of co-experience networks. A new methodological approach, originally...