Racial appeals have long been recognized as potent campaign tactics that mobilize white voters to the polls. Yet most studies that test the viability of racial appeals use blacks as the target group. However, in an increasingly diversifying society in which political elites now target a variety...

This paper analyzes the extent of panethnic South Asian identity formation and mobilization among South Asian immigrants in the United States. Based on the analysis of quantitative data from PNAAPS, 2001 and 60 in-depth interviews conducted with both leaders and community members of Indian,...