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~isPartOf:"DUV / Wirtschaftswissenschaft"
~language:"deu"
~person:"Nöthel, Till"
~person:"Peters, Michael"
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Dienstleistungsmarketing in der Praxis : am Beispiel eines Messeunternehmens
Peters, Michael
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1992
Persistent link: https://www.econbiz.de/10000336178
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Szenen-
Marketing
und Produkt-Positionierung : ein Ansatz zur Zielgruppenfragmentierung
Nöthel, Till
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1999
Persistent link: https://www.econbiz.de/10000998184
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