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Marketing und Produktion : Schnittstellenmanagement aus unternehmensstrategischer Sicht
Wermeyer, Frank - 1994
Persistent link: https://www.econbiz.de/10000893247
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Integrierte Marketing-Logistik : Auftragsabwicklung als Element der marketing-logistischen Strukturplanung
Darr, Willi - 1992
Persistent link: https://www.econbiz.de/10000830598
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Vermarktung von Sportereignissen : eine sozialpsychologische Perspektive
Lucerna, Christoph - 1997
Persistent link: https://www.econbiz.de/10000959466
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
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Dynamic pricing and learning with finite inventories
Boer, Arnoud V. den; Zwart, Bert - In: Operations research 63 (2015) 4, pp. 965-978
Persistent link: https://www.econbiz.de/10011313165
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Pricing under the nested attraction model with a multistage choice structure
Huh, Woonghee Tim; Li, Hongmin - In: Operations research 63 (2015) 4, pp. 840-850
Persistent link: https://www.econbiz.de/10011313220
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Capacity constraints across nests in assortment optimization under the nested logit model
Feldman, Jacob; Topaloğlu, Hüseyin - In: Operations research 63 (2015) 4, pp. 812-822
Persistent link: https://www.econbiz.de/10011313224
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Price-setting newsvendor problems with uncertain supply and risk aversion
Kazaz, Burak; Webster, Scott - In: Operations research 63 (2015) 4, pp. 807-811
Persistent link: https://www.econbiz.de/10011313228
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Technical note : joint inventory and pricing control with general additive demand
Chen, Hong; Zhang, Zhan - In: Operations research 62 (2014) 6, pp. 1335-1343
Persistent link: https://www.econbiz.de/10010471859
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Regionalmarketing : Marketing als Instrument der Wirtschaftsentwicklung
Manschwetus, Uwe - 1995
Persistent link: https://www.econbiz.de/10000919269