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DUV : Wirtschaftswissenschaft
Journal of business research : JBR
2,085
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Young consumers : insight and ideas for responsible marketers
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000895336
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2
Sonderwerbeformen im TV : Kommunikations-Kooperationen zwischen Fernsehen und Wirtschaft
Spitzer, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000934295
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3
Kulturmarketing : open air und populäre Musik
Graf, Christof
-
1995
Persistent link: https://www.econbiz.de/10000905091
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4
Dienstleistungsqualität aus Kundensicht : vom merkmals- zum ereignisorientierten Ansatz
Hentschel, Bert
-
1992
Persistent link: https://www.econbiz.de/10000854563
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5
Culture Encounter und komplementäres Marketing
Brune, Guido
-
1991
Persistent link: https://www.econbiz.de/10000825228
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6
Vermarktung von Sportereignissen : eine sozialpsychologische Perspektive
Lucerna, Christoph
-
1997
Persistent link: https://www.econbiz.de/10000959466
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7
Gebrauchsgüterbeurteilung von Konsumenten in verschiedenen Verwendungssituationen : ein verhaltenswissenschaftliches Erklärungsmodell und dessen kausalanalytische Überprüfung
Zacharias, Ralf
-
1995
Persistent link: https://www.econbiz.de/10000919371
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8
Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
-
1997
Persistent link: https://www.econbiz.de/10000965903
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9
Einkaufsstätten-Positionierung : Grundlage der strategischen Marketingplanung
Theis, Hans-Joachim
-
1992
Persistent link: https://www.econbiz.de/10000853093
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10
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000911312
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