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Absatzanalyse bei der Produktinnovation : Bedeutung, Erhebung und wissensbasierte Verarbeitung
Polster, Regina
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1994
Persistent link: https://www.econbiz.de/10000886521
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Gebrauchsgüterbeurteilung von Konsumenten in verschiedenen Verwendungssituationen : ein verhaltenswissenschaftliches Erklärungsmodell und dessen kausalanalytische Überprüfung
Zacharias, Ralf
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1995
Persistent link: https://www.econbiz.de/10000919371
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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten
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1997
Persistent link: https://www.econbiz.de/10000965903
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