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Lubrizol is the world leader in lubricant additive technology. Lubricant additives are special chemicals designed to enhance the performance of lubricant oils and greases, and the performance of fuels. The product development process involves the formulation of new additive mixtures, and...
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This series of cases follows a Darden student's career decision and tracks his search process for an acquisition candidate in the retail industry. The A case (UVA-G-0346) considers the student's career choice. In the B case (UVA-G-0347), the student decides to acquire his own business, and he...
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