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~isPartOf:"Decision"
~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Margin : quarterly journal of the National Council of Applied Economic Research"
~person:"Abhishek"
~type_genre:"Article in journal"
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Elements of task definition shopping situations : a study of Indian customers in context of products high on haptic salience
Abhishek
;
Sinha, P. K.
- In:
International journal of Indian culture and business …
13
(
2016
)
2
,
pp. 243-265
Persistent link: https://www.econbiz.de/10011665063
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Modelling situational factors in variety seeking behaviour : a conceptual approach
Nanarpuzha, Rajesh
;
Abhishek
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 378-393
Persistent link: https://www.econbiz.de/10011665099
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Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek
;
Sahay, Arvind
- In:
International journal of Indian culture and business …
13
(
2016
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011665101
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