Many forecasting methods perform poorly when dealing with intermittent demand patterns and large variations in demand quantity. The presence of significant fluctuations within the time series, coupled with a substantial proportion of zero observations, complicates the extraction of trend and...

This study aims to investigate the role of a recommendation system (RS) in personalizing the guest journey in the hospitality industry and its impact on decision making, particularly the exposure effect. The study has two main objectives: (a) to quantify the additional value of using a RS based...