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Werbungsbetrieb
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Decision sciences : DS
Journal of advertising research
61
Journal of marketing research : JMR
33
Economics letters
22
Journal of marketing
22
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business : B
17
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16
The Bell journal of economics
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European economic review : EER
10
Southern economic journal
10
The quarterly journal of economics
10
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
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9
Working paper / European Institute for Advanced Studies in Management
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Operations research
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International journal of industrial organization
7
Journal of political economy
7
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
7
The review of economics and statistics
7
Absatzwirtschaft
6
CORE discussion paper : DP
6
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
6
Harvard business review : HBR
6
Journal of economics & business
6
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
5
Readings in advertising and promotion strategy
5
The quarterly review of economics and business : journal of the Midwest Economics Association
5
American journal of agricultural economics
4
Business horizons
4
Jahrbücher für Nationalökonomie und Statistik
4
Journal of behavioral economics
4
Journal of business economics : JBE
4
Journal of business research : JBR
4
Management information : a quantitative accent
4
Markenartikel : das Magazin für Markenführung
4
Public opinion quarterly : journal of the American Association for Public Opinion Research
4
The Canadian journal of economics
4
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ECONIS (ZBW)
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1
Advertising decision rules for market share models
Weinberg, Charles B.
- In:
Decision sciences : DS
6
(
1975
),
pp. 25-36
Persistent link: https://www.econbiz.de/10002985053
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2
A consumer- versus firm-level analysis of advertising effectiveness : implications for model building
Winer, Russell S.
- In:
Decision sciences : DS
10
(
1979
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10003021486
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3
Advertising expenditure trajectories : an empirical study for filter cigarettes 1953-1965
Turner, Ronald E.
;
Wiginton, John C.
- In:
Decision sciences : DS
7
(
1976
)
3
,
pp. 496-509
Persistent link: https://www.econbiz.de/10002932826
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4
Implications of a modal-delayed distributed lag response to advertising expenditure
Mann, Don H.
- In:
Decision sciences : DS
6
(
1975
),
pp. 646-661
Persistent link: https://www.econbiz.de/10002423659
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5
Using an uncertainty model to assess sales response to advertising
Farley, John U.
;
Tapiero, Charles S.
- In:
Decision sciences : DS
12
(
1981
)
3
,
pp. 441-455
Persistent link: https://www.econbiz.de/10002140500
Saved in:
6
Cumulative advertising effects : the role of serial correlation
Houston, Franklin S.
;
Weiss, Doyle L.
- In:
Decision sciences : DS
6
(
1975
),
pp. 471-481
Persistent link: https://www.econbiz.de/10002963312
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