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Verhoef, Peter C.
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Decision support systems : DSS ; the international journal
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Journal of retailing
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ERIM Report Series Research in Management
20
ERIM report series research in management
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Journal of marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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MSI reports : working paper series
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
6
Journal of the Academy of Marketing Science
5
Journal of business research : JBR
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Marketing Letters
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ERIM Report Series Reference
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Foundations and trends in marketing : FTMKT
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GfK marketing intelligence review
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GfK marketing intelligence review : Marketingforschung für die Praxis
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Journal of marketing research : JMR
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Journal of retailing and consumer services
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Journal of service research : JSR
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Marketing Science
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Rotterdam Institute for Business Economic Studies
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European Management Journal
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European journal of marketing : EJM
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European management journal
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European review of agricultural economics : ERAE
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Handbook of research on customer equity in marketing
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International journal of management reviews : IJMR
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Journal of interactive marketing
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Long range planning : LRP ; international journal of strategic management
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M & O : tijdschr. voor organisatiekunde en sociaal beleid
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Marketing : journal of research and management
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Quantitative Marketing and Economics
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Retailing in the 21st century : current and future trends
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Wissenschaftliche Schriften der WWU Münster / 4
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Cambridge Working Papers in Economics
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Competition and Regulation in Network Industries
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The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands
Verhoef, Peter C.
;
Spring, Penny N.
;
Hoekstra, Janny C.
; …
- In:
Decision support systems : DSS ; the international journal
34
(
2003
)
4
,
pp. 471-482
Persistent link: https://www.econbiz.de/10006171721
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2
Predicting customer potential value an application in the insurance industry
Verhoef, Peter C.
;
Donkers, Bas
- In:
Decision support systems : DSS ; the international journal
32
(
2002
)
2
,
pp. 189-200
Persistent link: https://www.econbiz.de/10006177403
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