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~isPartOf:"Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011"
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
Journal of marketing research : JMR
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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2002 Annual Meeting, July 28-31, 2002, Long Beach, California
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Does making consumers creative improve brand evaluations? : exploring the roles of consumer creativity in online marketing communications
Dou, Wenyu
;
Wu, Jintao
;
Yao, Qin
;
Wen, Na
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 338-344)
.
2012
Persistent link: https://www.econbiz.de/10010191486
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