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sociologicus, by deconstructing some of the most popular misconceptions in the field of brand management – Corporate Identity …, Brand Valuation, and Positioning Theory. While we see the importance of profits and stakeholder relationships in management … all rely upon. H. Y. Story is an independent consultant. She started her career in brand management at Landor Associates …
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in Daegu, Südkorea. Seit vielen Jahren ist er zudem als wirtschaftspsychologischer Berater und Management-Trainer tätig. …
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