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The effects of website provision on the demand for German women's magazines
Kaiser, Ulrich - 2001
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women …
Persistent link: https://www.econbiz.de/10011447038
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Optimal cover prices and the effects of website provision on advertising and magazine demand
Kaiser, Ulrich - 2002
demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women …
Persistent link: https://www.econbiz.de/10011447583
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Price structure in two-sided markets : evidence from magazine industry?
Kaiser, Ulrich (contributor); Wright, Julian (contributor) - 2004
advertising. Using data on magazines in Germany, we find evidence that magazines have properties of two-sided markets. The results …
Persistent link: https://www.econbiz.de/10002515438
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Do magazines "companion websites" cannibalize the demand for the print version?
Kaiser, Ulrich (contributor);  … - 2005
We analyze the relationship between website visits, magazine demand and the demand for advertising pages using Granger non-causality tests on the ba- sis of an extensive and externally audited quarterly data set for the German magazine market spanning the period I/1998 to II/2004. We use...
Persistent link: https://www.econbiz.de/10003025761