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~isPartOf:"Die Betriebswirtschaft : DBW"
~language:"deu"
~person:"Herrmann, Andreas"
~person:"Müller, Stefan"
~subject:"Innovation"
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Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
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