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Triangulation von Umfragedaten in der Marketing- und Managementforschung : Inhaltsanalyse und Anwendungshinweise
Homburg, Christian
;
Schilke, Oliver
;
Reimann, Martin
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
2
,
pp. 173-193
Persistent link: https://www.econbiz.de/10003821627
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