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~isPartOf:"Diginomics Research Perspectives : The Role of Digitalization in Business and Society"
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Diginomics Research Perspectives : The Role of Digitalization in Business and Society
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business economics : JBE
7
Marketing letters : a journal of research in marketing
7
Journal of marketing
6
Die Betriebswirtschaft : DBW
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Essays on the effects of brand names and prices on consumer behavior
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Journal of the Academy of Marketing Science
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European Journal of Marketing
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European journal of marketing : EJM
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Journal für Betriebswirtschaft : management review quarterly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Kohlhammer Edition Marketing
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Long range planning : LRP ; international journal of strategic management
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Management information systems : mis quarterly
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Marketing : journal of research and management
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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Australasian marketing journal
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Brand management ; Vol. 3
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CentER dissertation series / Center for Economic Research, Tilburg University : CDS
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Edition Marketing
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Essays on interfirm and intrafirm brand combinations
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Essays on the success factors of cause-related marketing
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European Sport management quarterly : ESMQ
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European journal of marketing
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Human resource management review
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International journal of electronic commerce : IJEC
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International journal of innovation management
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Marketing in a digital world
Klein, Kristina
;
Eisenbeiß, Maik
;
Dulle, Maik
; …
- In:
Diginomics Research Perspectives : The Role of …
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013426270
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