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Interactive media
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Mobile Marketing
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Digital advertising : theory and research
Journal of Product & Brand Management
10
Journal of advertising
9
Qualitative Market Research: An International Journal
8
European journal of marketing : EJM
6
Journal of marketing management : MM
6
Journal of advertising research
5
The journal of product & brand management
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European Journal of Marketing
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Journal of Consumer Marketing
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Journal of consumer behaviour : an international research review
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Journal of current issues and research in advertising
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Qualitative market research : an international journal
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of promotion management : JPM
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Routledge communication series
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Australasian marketing journal
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Internet advertising : theory and research
2
Journal of business research : JBR
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Journal of current issues and research in advertising : JCIRA
2
Marketing research : a magazine of management and applications
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Report / Marketing Science Institute
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Report / Marketing Science Institute / Marketing Science Institute
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The journal of brand management : an international journal
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The journal of corporate finance : contracting, governance and organization
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The marketing review
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2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
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AEA papers and proceedings
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Advances in Consumer Psychology
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Advertising theory
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Advertising, promotion, and new media
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Agricultural Water Management
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Asia Pacific Journal of Marketing and Logistics
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Barcelona GSE working paper series : working paper
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Brand management ; Vol. 4
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Business Horizons
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Business horizons
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Contemporary issues in social marketing
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Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
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2
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
3
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
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