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Direct marketing : an international journal
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An analysis of operations-oriented drivers of customer loyalty for two service channels
Prud'homme, Andrea M.
;
Boyer, Kenneth K.
;
Hult, G. Tomas M.
- In:
Direct marketing : an international journal
1
(
2007
)
2
,
pp. 78-101
Persistent link: https://www.econbiz.de/10003936938
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