Narrow search
Showing 1 - 10 of 123
Cover Image
Online Fundraising, Self-Image, and the Long-Term Impact of Ask Avoidance
Adena, Maja; Huck, Steffen - 2018
. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how …-run effects of the fundraising campaign for ticket sales. \"Avoiding the ask,\" opera customers who faced more insistent online … fundraising buy fewer tickets in the following season. Our results suggest that fundraising management should not decide in …
Persistent link: https://www.econbiz.de/10011932951
Cover Image
Does online fundraising increase charitable giving? A nationwide field experiment on Facebook
Adena, Maja; Hager, Anselm - 2024
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014517418
Cover Image
Gender Differences in Charitable Giving
Piper, Greg; Schnepf, Sylke Viola - Forschungsinstitut zur Zukunft der Arbeit <Bonn> - 2007
The predominant part of the literature states that women are more likely to donate tocharitable causes but men are more generous in terms of the amount given. The last resultgenerally derives from the focus on mean amount given...
Persistent link: https://www.econbiz.de/10005860771
Cover Image
Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment
Adena, Maja; Huck, Steffen - 2017
Is there a way of matching donations that avoids crowding out? We introduce a novel matching method where the matched amount is allocated to a different project, present some simple theoretical considerations that predict reduced crowding out or crowding in (depending on the degree of...
Persistent link: https://www.econbiz.de/10011663464
Cover Image
Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving
Adena, Maja; Huck, Steffen - 2018
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating …
Persistent link: https://www.econbiz.de/10011985274
Cover Image
Testing Consumer Theory: Evidence From a Natural Field Experiment
Adena, Maja; Huck, Steffen; Rasul, Imran - 2017
We present evidence from a natural field experiment designed to shed light on whether individual behavior is consistent with a neoclassical model of utility maximization subject to budget constraints. We do this through the lens of a field experiment on charitable giving. We find that the...
Persistent link: https://www.econbiz.de/10011932919
Cover Image
COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?
Adena, Maja; Harke, Julian - 2022
local areas in England and over 21 weeks. First, we varied the fundraising appeal to either include or exclude a reference …
Persistent link: https://www.econbiz.de/10013197559
Cover Image
Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms
Adena, Maja; Huck, Steffen - 2022
In an artefactual field experiment, we implemented a crowdfunding campaign for an institute's summer party and compared donation and contribution framings. We found that the use of the word 'donation' generated higher revenue than the use of 'contribution'. While the individuals receiving the...
Persistent link: https://www.econbiz.de/10013197566
Cover Image
Personalized fundraising: A field experiment on threshold matching of donations
Adena, Maja; Huck, Steffen - 2022
We study a form of threshold matching in fundraising where donations above a certain threshold are topped up with a … threshold that applies to all recipients of a fundraising call. …
Persistent link: https://www.econbiz.de/10013197568
Cover Image
Charitable Giving by the Poor: A Field Experiment in Kyrgyzstan
Adena, Maja; Hakimov, Rustamdjan; Huck, Steffen - 2022
our theoretical model. The implications for fundraising managers are that the optimal design of fundraising campaigns …
Persistent link: https://www.econbiz.de/10014467767