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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
Hauser, John R.
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Shugan, Steven M.
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1977
Persistent link: https://www.econbiz.de/10012235101
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Testing the Accuracy
Hauser, John R.
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1977
Persistent link: https://www.econbiz.de/10012235102
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Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
Hauser, John R.
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1977
Persistent link: https://www.econbiz.de/10012235103
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Intensity Measures of Consumer Preferences
Hauser, John R.
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Shugan, Steven
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1978
Persistent link: https://www.econbiz.de/10012235107
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P.A.R.I.S. - An Interactive Market Research Information System
Shugan, Steven
;
Hauser, John R.
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1977
Persistent link: https://www.econbiz.de/10012235108
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