Fortnite is the most successful video game in terms of revenues generated. Since it belongs to the 'free-to-play games', the company has to optimize the in-game-shop to generate revenues. Product dif- ferentiation is one possibility to optimize the profitability of the game. In this paper, we...

We analyse Esport data of professional CS:GO teams to shed light on the question of whether diverse teams survive longer. We also control for the prize money as a time dependent covariate. Another focus is on the liability of newness hypothesis.

We analyse the business model pattern behind the success of the Fortnite game. A theoretical model is used to examine the conditions where a Freemium strategy is appropriate. We also shed light on the structure of the in-game-shop and we analyse several features from a marketing perspective.