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Measuring asymmetries in brand associations using correspondence analysis
Greenacre, Michael J. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001697171
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Demand for pharmaceutical drugs: a choice modelling experiment
Merino Castelló, Anna (contributor) - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001939834
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Collective brand reputation
Nocke, Volker; Strausz, Roland - 2022
We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
Persistent link: https://www.econbiz.de/10013193845
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo; Bacchiega, Emanuele; Colucci, … - 2022
Persistent link: https://www.econbiz.de/10013187658
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Identifying state dependence in brand choice : evidence from hurricanes
Levine, Julia; Seiler, Stephan - 2021
Persistent link: https://www.econbiz.de/10012667460
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Loss leading as a threat to brands
Inderst, Roman; Obradovits, Martin - 2022
Persistent link: https://www.econbiz.de/10012802933
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Nonlinear pricing in oligopoly : how brand preferences shape market outcomes
Gomes, Renato; Maestri, Lucas Jóver; Lozachmeur, Jean-Marie - 2020
Persistent link: https://www.econbiz.de/10012301133
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Religiosity, smoking and other addictive behaviors
Roman, Monica; Zimmermann, Klaus F.; Plopeanu, … - 2021
Persistent link: https://www.econbiz.de/10012543382
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Estimating the linear expenditure system with cross-sectional data
Clements, Kenneth W.; Mariano, Marc Jim; Verikios, George - 2020
Persistent link: https://www.econbiz.de/10012594277