We experimentally examine the effects of price competition in markets for expe-rience goods where sellers can build up … reputations for quality. We compare price competition to monopolistic markets and markets where prices are exogenously fixed … prices are fixed or endoge-nously chosen, we find that price competition lowers efficiency as consumers pay too little …

observed by the incumbent and some fraction of informed consumers. This leads to price signalling rivalry between the …

We experimentally examine the effects of price competition in markets for experience goods where sellers can build up … reputations for quality. We compare price competition to monopolistic markets and markets where prices are exogenously fixed … prices are fixed or endogenously chosen, we find that price competition lowers efficiency as consumers pay too little …