Showing 1 - 10 of 62
The rigor versus relevance debate of management research is ongoing. We contribute to this discussion by contrasting … alternative assumptions about generating management knowledge and linking knowledge generation to academic governance … processes guiding our academic management journals, peer review, and business school practices. We propose governance changes in …
Persistent link: https://www.econbiz.de/10010234180
Persistent link: https://www.econbiz.de/10012798248
What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...
Persistent link: https://www.econbiz.de/10013428457
derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...
Persistent link: https://www.econbiz.de/10013428493
Persistent link: https://www.econbiz.de/10000727109
Persistent link: https://www.econbiz.de/10000552171
Persistent link: https://www.econbiz.de/10000713033
Persistent link: https://www.econbiz.de/10003424008
Persistent link: https://www.econbiz.de/10003989036
Persistent link: https://www.econbiz.de/10003544301