Dowling, Katharina; Manchanda, Puneet; Spann, Martin - 2019
contrast to previous research, we find a prevalent and time-persistent pay-per-use bias; i.e., we find little evidence that … consumers “learn”. We propose three potential explanations for the existence and persistence of this bias. First, we suggest … to pay more. Finally, we show that the physical context, such as weather, increases the likelihood of a pay-per-use bias …