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experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …
Persistent link: https://www.econbiz.de/10012793072
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …
Persistent link: https://www.econbiz.de/10012179173
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014503017
experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure …Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …
Persistent link: https://www.econbiz.de/10014471994
In a n experiment, we test the impact of quality certificates on donation s to a charity. Compared to the control group … charity . The choice of donation values over time shows strong persistence such that the difference between the two groups …
Persistent link: https://www.econbiz.de/10011863397
In an experiment, we test the impact of quality certificates on donations to a charity. When presented with a quality …
Persistent link: https://www.econbiz.de/10011639053
context of middle-range donations which are relevant in practice. In our randomized field experiment, opera visitors received …
Persistent link: https://www.econbiz.de/10009763123
large-scale natural field experiment and a laboratory experiment. Similar to findings in the literature, conventional … matching for the same project results in partial crowding out in the field experiment and, as predicted, crowding out is … reduced under the novel matching scheme. The lab experiment provides more fine-tuned evidence for the change in crowding and …
Persistent link: https://www.econbiz.de/10011440422
bigger lead gift for raising smaller contribu-tions in a fundraising campaign? To answer these questions, we present a novel … matching method, some simple theoretical considerations, and evidence from a large-scale natural field experiment on charitable …
Persistent link: https://www.econbiz.de/10011280712
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating … with intuition, the data from our experiment in the first year suggests that multiple donations are substitutes and … manipulations no longer have an effect. When receiving a second fundraising call, donors learn that also future repetitions may …
Persistent link: https://www.econbiz.de/10011861874