We elicit concern for animal welfare in an incentivized, direct and real setup that allows us to separate genuine interest in animal welfare from confounding factors like advertisement, replacement arguments or image concerns. Subjects choose between intensive farming and organic living...

We investigate the elasticity of moral ignorance with respect to monetary incentives and social norm information. We propose that individuals suffer from higher moral costs when rejecting a certain donation, and thus pay for moral ignorance. Consistent with our model, we find significant...