Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … measurement issues. We found that (i) video fundraising increased donation frequency and value to Save the Children during the …

Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly … assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied … fundraising increased donation frequency and value to Save the Children during the campaign and in the subsequent five weeks; (ii …

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …

Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field … experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure … substitution and measurement issues. We found that (i) video fundraising increased donation revenue and frequency to Save the …

bigger lead gift for raising smaller contribu-tions in a fundraising campaign? To answer these questions, we present a novel …

alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …

alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …