Huck, Steffen; Rasul, Imran; Shephard, Andrew - 2012
alternative fundraising schemes. In conjunction with the Bavarian State Opera, we mailed 25,000 opera attendees a letter … describing a charitable fundraising project organized by the opera house. Recipients were randomly assigned to six treatments … designed to explore behavioral responses to fundraising schemes varying in two dimensions: (i) the presence of a lead donor …