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Some companies engage in mass fundraising in addition to their core business. Via a corporate social responsibility (CSR) channel this may increase sales. However, ask avoidance, if present, could imply that fundraising activities may harm a company's core business. We examine how asking for...
Persistent link: https://www.econbiz.de/10012624786
experiment, we explore how thresholds should be chosen depending on past donations. The optimal choice of thresholds is rather …
Persistent link: https://www.econbiz.de/10013193892
Non-pecuniary incentives motivated by insights from psychology ("nudges") have been shown to be effective tools to change behavior in a variety of fields. An often unanswered question relevant for public policy is whether these promising interventions can be scaled up. In cooperation with a...
Persistent link: https://www.econbiz.de/10012267142
Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...
Persistent link: https://www.econbiz.de/10012104809
charitable causes. In a large-scale natural field experiment with over 180,000 cli-ents of a micro-lending company in Kyrgyzstan …
Persistent link: https://www.econbiz.de/10012104811
We study intertemporal crowding between two fundraising campaigns for the same charitable organization by manipulating donors' beliefs about the likelihood of future campaigns in two subsequent field experiments. The data shows that initial giving is decreasing in the likelihood of a future...
Persistent link: https://www.econbiz.de/10011950973
threshold matching can induce crowd-ing in if appropriately personalized. In a field experiment, we explore how thresholds …
Persistent link: https://www.econbiz.de/10012111151
with intuition, the data from our experiment in the first year suggests that multiple donations are substitutes and …
Persistent link: https://www.econbiz.de/10011861874
show theoretically that threshold matching can induce crowding in if appropriately personalized. In a field experiment, we …
Persistent link: https://www.econbiz.de/10012161473
causes. In a large-scale natural field experiment with over 180,000 clients of a micro-lending company in Kyrgyzstan, we …
Persistent link: https://www.econbiz.de/10012213476