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We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local … yields a theory of optimal brand size and revenue sharing that applies to platform markets, franchising, licensing, umbrella …
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This paper analyses the effects of the creation or removal of borders on firms' profits and their optimal location in an autarkic region. A firm chooses a position close to a border if a crucial degree of openness is achieved. Furthermore, the positive effect of removal of borders decreases in...
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quality choice in a way which is consistent with demand theory. The method is applied to Czech data. …
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As was recognized by Bentham, skillfulness is an important source of pleasure. Humans like achievement and to excel in tasks relevant to them. This paper provides controlled experimental evidence that striving for pleasures of skill can have negative moral consequences and causally reduce moral...
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