What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women … differentiated product demand are estimated on panel data covering the period 1990 to 2000, showing that website provision does not … demand than competitors that did not go online. Descriptive evidence on the magazines' website contents shows that websites …

demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women … coincide well with those of industry sources, magazines with a high circulation elasticity of advertising demand price markedly … below marginal cost and website provision neither has a significant effect on magazine nor on advertising demand. Keywords …

interest rates, which lowers consumption demand and creates an incentive for firms to reduce their prices. Thereby, monetary … substitutes if the effect of interest rates on demand is sufficiently strong. We show that this condition holds when monetary …