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Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the volume and...
Persistent link: https://www.econbiz.de/10012793072
Does online fundraising increase charitable giving? We implemented a natural field experiment across Germany, randomly assigning all of the country's 8,000 zip codes to Save the Children Facebook fundraising videos or a pure control and studied changes in the volume of donations to this and...
Persistent link: https://www.econbiz.de/10012179173
In the past decade, the Creator Economy has witnessed unprecedented growth. This dynamic ecosystem thrives on a multi-sided business model, connecting content creators, users, and advertisers. However, matching the needs of different stakeholders is a complex challenge, as evidenced by the...
Persistent link: https://www.econbiz.de/10014471888
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014471994
We build a model of the news market where advertisers allocate their ads between a social media platform and a news website. Our objective is to evaluate policy interventions aimed at fostering news creation by transferring revenues from social media to news websites already introduced in...
Persistent link: https://www.econbiz.de/10014577558
Does online fundraising increase charitable giving? Using the Facebook advertising tool, we implemented a natural field experiment across Germany, randomly assigning almost 8,000 postal codes to Save the Children fundraising videos or to a pure control. We studied changes in the donation revenue...
Persistent link: https://www.econbiz.de/10014503017
friends via word-of-mouth (WOM) communication. How do sellers’ market power react to a very large increase in the number of …
Persistent link: https://www.econbiz.de/10012671888
Policy makers are increasingly concerned about the combination of market power and massive data collection in digital markets. This concern is fueled by the theoretical prediction that more market power causes firms to collect ever more data from their users. We investigate the relationship...
Persistent link: https://www.econbiz.de/10012161249
We analyze whether an informal second channel for communication can improve the efficiency of knowledge transfer in an … communication can complement the main channel in online communities to enhance both efficiency and inclusion. …
Persistent link: https://www.econbiz.de/10012602739
Persistent link: https://www.econbiz.de/10012817038