Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers … (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting … experiment, we generate promotional benefits endogenously. We show that PWYW monopolizes the follow-up market but fails to be …