persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …

persuasion. Our results reveal several insights. First, narratives are persuasive: We find that they systematically shift beliefs … anticipated by narrative-senders, who systematically tailor their narratives to the facts. Fourth, the features of a competing …

, we examine the use of narratives as a persuasive tool in the context of financial advice where advisors may hold … mechanisms that govern narrative persuasion. First, we show that advisors construct self-interested narratives and make them …' beliefs about the future performance of a company. Third, we identify the types of narratives that investors find convincing …

, we examine the use of narratives as a persuasive tool in the context of financial advice where advisors may hold … mechanisms that govern narrative persuasion. First, we show that advisors construct self-interested narratives and make them …’ beliefs about the future performance of a company. Third, we identify the types of narratives that investors find convincing …